Fish Stores In Charlotte Nc I Need Help Figuring Out The Riddle At Reid's Grocery Store In Uptown Charlotte, NC.?

I need help figuring out the riddle at Reid's grocery store in uptown Charlotte, NC.? - fish stores in charlotte nc

The riddle says: "The fish smells good. Ir I I. III. V. VII. IX. Now we go back 1000 0110 0100 0010 and see what he says. Reid is about 100 meters north of Charlotte Bobcats Arena. There are parking garages near the arena.